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2017-2018
Problem: Goal to move $100 million dollars in favor of employees.
Solution: Product offering empowering employees with big data to negotiate for higher compensation. Joined startup to design and unify their mobile, web, and email experiences. Achieved this through audit of product and refresh of design based on new style guide.
Measurement: Heat maps, metrics for every element on the page, and user research. Adjusted design based on metrics and feedback. Paysa successfully exited to talent acquisition via Indeed.